The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills Category: Consumer - Brand Identity / Rebranding
DXP
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Innovation - Package Design / Package Design
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
How New York Eats
Agency: BBH NY / New York
Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills Category: Consumer - Brand Identity / Single Element
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London
Client: Lurpak Category: Craft - Direction / Direction
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto
Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Parking While Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon
Agency: David&Goliath / El Segundo
Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / E-Commerce
Award:
2016 Public Relations Gold Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16026G
Award:
2016 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16075S
Award:
2016 Design Silver Pencil
Agency:
Jones Knowles Ritchie / NY
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16016S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16033S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Droga5 Studios / New York
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16026S
Award:
2016 Design Silver Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16061S
Award:
2016 Social Media Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16010S
Award:
2016 Design Silver Pencil
Agency:
Ultra Creative / Minneapolis
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16023S
Award:
2016 Film Silver Pencil
Agency:
J. Walter Thompson / Sydney
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Annual ID:
FI16047S
Award:
2016 Design Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16028B
Award:
2016 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16008B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16015B
Award:
2016 Social Media Bronze Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16004B
Award:
2016 Design Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16035B
Award:
2016 Design Bronze Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16072B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16039B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16040B
Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B
Award:
2016 Mobile Bronze Pencil
Agency:
BBDO / Toronto
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16005B
Award:
2016 Social Media Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16018B
Award:
2016 Film Bronze Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16010B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBH NY / New York
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16026B
Award:
2016 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16005B
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich + Serviceplan Middle East / Dubai
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16031B
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16259M
Award:
2016 Public Relations Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16028M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16093M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Mobile Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16047M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Social Media Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16024M
Award:
2016 Public Relations Merit Award
Agency:
McCann / Madrid
Client:
Campofrío
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16062M
Award:
2016 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16254M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16113M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16058M
Award:
2016 Film Merit Award
Agency:
MJZ / London + Wieden+Kennedy / London
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Annual ID:
FI16248M
Award:
2016 Branded Entertainment Merit Award
Agency:
DDB&tribal / Warsaw
Client:
McDonald's Polska
Title:
Move Update. The Open Source Project
Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Annual ID:
BE16095M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16119M
Award:
2016 Social Media Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16026M
Award:
2016 Mobile Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Annual ID:
MO16064M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16223M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16070M
Award:
2016 Public Relations Merit Award
Agency:
BBDO / Toronto + Harbinger / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16033M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16162M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16144M
Award:
2016 Print & Outdoor Merit Award
Agency:
David&Goliath / El Segundo
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16145M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16057M
